B2B Performance Marketing Specialist (Remote, Full-Time) RO [EM007]

B2B Performance Marketing Specialist (Remote, Full-Time) RO [EM007]
Cluj-Napoca
Cluj-Napoca, Cluj County, Romania

B2B Performance Marketing Specialist (Remote, Full-Time) RO [EM007]

About Smart Working

At Smart Working, we believe your job should not only look right on paper but also feel right every day. This isnt just another remote opportunity - its about finding where you truly belong, no matter where you are. From day one, youre welcomed into a genuine community that values your growth and
- being.

Our mission is simple: to break down geographic barriers and connect skilled professionals with outstanding global teams and products for
- time,
- term roles. We help you discover meaningful work with teams that invest in your success, where youre empowered to grow personally and professionally.

Join one of the
- rated workplaces on Glassdoor and experience what it means to thrive in a truly
- first world.

About the Role

Were hiring a B2B Performance Marketing Specialist to own paid acquisition across Ads and Google Ads and turn budgets into qualified pipeline
ASAP start. Youll plan, launch, and scale campaigns
-
- end, run structured experimentation (A/B & multivariate), and drive measurable impact on CPL, CTR, CVR, CAC, and pipeline. Youll collaborate closely with Sales and Marketing, and your work will reach global audiences discovering our solutions.

Responsibilities

• Plan, launch, and optimise Ads and Google Ads to drive qualified B2B leads and pipeline.
• Run A/B and multivariate tests on audiences, creatives, messaging, and landing pages.
• Improve ROI continuously: manage budgets, bids, pacing; scale winners, cut waste.
• Conduct keyword and audience research; refine targeting and segmentation.
• Instrument, track, and report performance (CPL, CTR, CVR, CPA, pipeline/revenue attribution) with clear insights and next actions.
• Collaborate with Sales and Marketing to align offers, ICPs, messaging, and SLAs; close the loop on lead quality.
• Propose/support tests in adjacent channels (SEO, email, content) where they accelerate paid performance.

Requirements

• 3+ years running B2B performance marketing with proven success in Ads and Google Ads.
• Demonstrated ability to manage significant ad budgets and improve unit economics (CPL/CAC).
• Track record of driving sales pipeline or revenue from paid digital campaigns.
• Analytical,
  - oriented, and
  - drivencomfortable with experimentation, cohort analysis, and attribution.
• Thrives in a
  - moving,
  - growth environment with clear ownership and targets.
• Strong
  - functional communication; able to partner with Sales, Rev
  Ops, and Content.

Nice to Have

• Experience in B2B Saa
  S/tech or other
  - growth businesses.
• Working knowledge of SEO, email marketing, or content to complement paid.
• Familiarity with common martech/analytics tools (GA4, Tag Manager, Hub
  Spot/CRM, Campaign Manager, Google Ads Editor)

At Smart Working, youll never be just another remote hire.

Be a Smart Worker valued, empowered, and part of a culture that celebrates integrity, excellence, and ambition.

If that sounds like your kind of place, wed love to hear your story.

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