Country Manager for Romania Bucharest

Country Manager for Romania
Bucureşti
Bucharest, Bucharest, Romania

Europe's leading online grocery delivery service. Using technology to deliver weekly shopping (17 000 SKUs) in less than three hours in 15 minute time slots, saving our customers time and giving them freedom and flexibility.

The world needs a better food system, one that is more sustainable, more inclusive and which brings healthier and more personalized food to all. Rohlik Group is leading this change. In every city we carefully select the best quality and freshest local produce to save our customers time; from butchers to bakery, and fresh produce directly from farmers via our unique Farm-to-Door program. We carry all the favourite brands, plus a range of affordable
- label products, so our customers don’t miss out on what they love.

Role Overview

The Country Lead is Rohlik Group’s strategic ambassador in a local market. This role is a
- impact business leader—an
- thinker hybrid who drives alignment, pushes central teams to deliver, and ensures country success. The main responsibility is to spot local opportunities, remove blockers, escalate recurring issues to the exec board, challenge the status quo, and push the business forward. The Country Lead owns the business performance but executes through influence, not hierarchy.

1. Country Execution & Group Alignment

• Own local business results (Revenue, EBITDA, CSAT), while execution sits with central teams.
• Push central teams to deliver
  - relevant outcomes (e. g. growth, pricing, promotions, assortment, ops efficiency).
• Ensure strategy from Group lands with excellence and speed.
• Proactively raise local risks and innovation opportunities to central product, operations, and leadership.
  

2. Drive Strategic Innovation & Product Fit

• Be the voice of the customer in the country—translating needs into actionable requests for the product & tech teams.
• Unlock growth by identifying local trends, competitive gaps, and unmet needs.
• Co-create new business models, partnerships, and market moves with central leadership.
  

3. Matrix Orchestration & Governance

• Chair the Country Leadership Forum—set rhythm with central Marketing, Commercial, Ops, Finance, HR, Legal, Tech.
• Own the local operating rhythm: Weekly Business Reviews, Monthly Governance, Quarterly Reviews.
• Maintain clear roles (RACI), track issues, own the risk register, and regulatory compliance status.
  

4. Market Representation

• Represent Rohlik Group with regulators, media, landlords, suppliers, and stakeholders.
  
• Be the local face of the business, in collaboration with Group Communications.

Collaboration with Central Functions

As the strategic ambassador in the market, you will work closely with central teams to drive local success:

• Operations & Supply & Quality: Raise opportunities to improve
  - relevant execution that delivers excellent product availability and productivity, and
  - quality standards.
• Marketing: Provide local insights and competitor intelligence to ensure central campaigns, brand messaging, and CRM programs resonate effectively in your market.
• Commercial: Act as the voice of the local customer for assortment, pricing, and promotions, ensuring central teams are aware of local trends and competitive gaps.
  Product & Technology: Translate local customer needs into actionable requests for the product and tech teams to ensure successful adoption of new features and systems.
• Finance, HR, & Legal: In your role as Chair of the Country Leadership Forum, you will set the rhythm and maintain governance with central support functions to manage risks and ensure compliance.

What we look for

Profile:

• Ambitious, entrepreneurial builder—ideally
  - consultant with
  - on execution experience in
  - growth digital/consumer companies.
• Self-driven: Gets things done in ambiguous environments without waiting for permission.
• Strategic + tactical: Can think like a CEO, but also roll up sleeves and fix issues.

Skills:

• Strong commercial acumen and analytical thinking; fluent in financial KPIs and
  - offs.
• Gravitas to engage with senior stakeholders (internally and externally).
• Fluent in English and the local market language; other CEE languages are a plus.

Experience:

• Required
  • 5–8 years total experience, with a minimum of 2–3 years in a
    - tier consulting firm or
    - scaling tech/business environment.
  • Strong track record of driving change across matrixed organizations or launching new initiatives.
• Preferred
  • Experience with digital or hybrid business models.
  • Previous exposure to matrix or multinational environments

What we offer

• Your work will have a direct impact on the company's results
• We will implement your good ideas almost immediately – not waiting for the approval of the headquarters somewhere in the world
• You will not be bound by corporate processes
• Your work has to be innovative and meaningful, we do not want to follow trends, but set them
• Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary company events