Creative Strategist - 25090501 Bucharest

Creative Strategist - 25090501
Bucureşti
Bucharest, Bucharest, Romania

Our client is a fast-growing DTC e
Commerce brand in the health & wellness space, trusted by thousands of customers worldwide.  Paid media is one of our biggest growth drivers — and we’re looking for a Creative Strategist to spearhead the creative direction behind our campaigns.

If you’re equal parts storyteller and
- driven strategist, this role is for you.

What You’ll Do

• Lead the creative vision for paid media campaigns across Meta, Tik
  Tok, You
  Tube, and new platforms.
• Produce
  - stopping creative briefs that define hooks, emotional triggers, and testable concepts.
• Collaborate with our creative and media buying teams to deliver ad content at scale.
• Build and manage iterative creative testing frameworks (A/B, multivariate), analysing performance to refine and improve CTR, ROAS, CPA.
• Stay ahead of platform updates, cultural trends, and creative best practices.
• Present insights and creative performance reports to stakeholders regularly.
• Ensure all creative aligns with brand values and drives measurable results.

What We’re Looking For

• 3+ years in creative strategy for paid media within e-commerce/DTC.
• Hands-on experience across Meta, Tik
  Tok, and other paid media channels.
• A strong portfolio of successful paid campaigns (beauty, cosmetics, or wellness a plus).
• Ability to translate data into creative direction — and creative vision into measurable impact.
• Skilled at briefing, testing, and optimising creative at scale.
• Strong communication, organisation, and collaboration skills in
  - paced environments.
• Bonus: Experience with You
  Tube, Snap, Google Ads, or DV360.