CRM Manager Bucharest

Develop and deliver a
- term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals.

Act as the
- house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT.

Use data and insights to improve engagement, conversion rates, and customer lifetime value.

Run
- functional workshops and sessions to define CRM needs, customer journeys, and capabilities.

Oversee relationships with Salesforce partners to ensure
- time,
- quality delivery.

Represent CRM at senior meetings, presenting results, investment cases, and transformation progress.

Design and deliver
- channel journeys (email, SMS, print, retargeting).

Introduce personalisation, behavioural triggers, and dynamic content to boost engagement.

Maintain a library of reusable,
- compliant CRM assets.

Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy.

Analyse campaign performance and recommend improvements to maximise ROI.

Manage the CRM budget and ensure spend is tied to business results.

Ensure all CRM activity complies with GDPR, PECR, and internal policies.

Work with Data Security to maintain preference centres and privacy policies.

Create standardised processes, naming conventions, and documentation for scalability.

Extensive experience in strategic CRM leadership during
- scale transformations

Strong Salesforce Marketing Cloud and Pardot expertise

Proven track record managing external partners and agencies

Skilled at running
- level workshops and engaging stakeholders

Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies

Strong commercial awareness and budget management skills

4-8 years' experience in senior CRM, digital marketing, or customer engagement roles

Excellent leadership, communication, and influencing skills