Digital Marketing Specialist Bucureşti

Digital Marketing Specialist
Bucureşti
Bucureşti, Romania

Lighthouse PR is looking for a new colleague

We’re Hiring: Digital Marketing Specialist

Are you a digital native with a passion for data-driven campaigns, smart targeting, and creative execution? Lighthouse PR is looking for a Digital Marketing Specialist with 3–5 years of agency experience to join our growing team and help us run intelligent, high-performing campaigns across newsletters, LinkedIn, and Google Ads.

If you have a strategic mindset, a sharp eye for detail, and a hands-on attitude when it comes to marketing platforms and performance, we’d love to meet you.

In your day-to-day work, you’ll be supported by a dedicated team including a copywriter, a graphic designer, and a social media specialist, as and where needed, to help bring each campaign to life.

We’re also looking for someone who stays ahead of the curve — someone who loves exploring new AI tools, automation plug-ins, and emerging technologies that can boost efficiency and enhance how we execute campaigns.

What You Bring to the Table:

• 3–5 years of digital marketing experience in an agency environment
• Expertise in newsletter marketing: segmentation, A/B testing, performance tracking
• Proficiency in LinkedIn Campaign Manager: lead generation, audience targeting, analytics
• Strong command of Google Ads: search, display, and remarketing campaigns
• Comfortable with marketing automation tools (Mailchimp, Hubspot, or similar)
• Detail-oriented and analytical mindset: you enjoy measuring impact, not just creating
• Strategic thinking: ability to connect campaign goals with brand objectives
• Fluency in digital metrics: CPC, CTR, CPA, conversion tracking, etc.
• Passion for innovation: you regularly test or apply AI-based tools, automations, and plug-ins to work smarter and faster
• Collaborative spirit: works well with creative, PR, and content teams

What You’ll Be Doing:

• Manage and execute multi-channel digital campaigns: primarily newsletters, LinkedIn, and Google Ads for major brands
• Set up audience targeting and segmentation strategies
• Monitor, optimize, and report on campaign performance
• Support digital strategy development in collaboration with PR and brand teams
• Create short briefs for visual/copy needs, collaborating with our in-house copywriter and designer
• Leverage automation and AI plug-ins to optimize workflows, improve campaign efficiency, and reduce manual tasks
• Work on retargeting flows and lead generation journeys
• Help build dashboards and performance reports that showcase ROI

Why You’ll Love Working Here:

• Autonomy & impact – You’ll manage complex projects and see your results in real time
• Challenging briefs – You’ll work with top clients across industries like finance, tech, and retail
• Learning-focused culture – We support continuous development through training, courses, and events
• Well-being & recognition – Medical subscription, wellness perks, Easter/Christmas bonuses, and team outings
• Smart team – Work with strategists, creatives, and PR consultants who raise the bar

Who We Are:

Lighthouse PR is a trusted communication agency, part of international networks CCNE and EUROCOM Worldwide, supporting major clients in Romania and Europe across sectors like retail, finance, tech, industry, and FMCG. From strategic storytelling to performance marketing, we create value through integrated communication.

Ready to Join Us?

Send your CV, cover letter, and (if available) campaign samples or a portfolio.

Let’s create smart, high-impact digital campaigns together — powered by insight, innovation, and efficiency.