Digital Marketing Specialist - Cluj-Napoca

Digital Marketing Specialist
Cluj-Napoca
Cluj-Napoca, Cluj County, Romania

Are you eager to take your career to the next level? If yes, we encourage your application for the Digital Marketing Specialist role. This role fits as a key member of the European Marketing Team and the Global Digital Team! It supports and promotes business growth by bringing their digital marketing expertise and practice through Google suite of services, as well as Adobe (Experience Manager & Target): Paid Digital Ads & analytic, Google Business Profile, Web Content administration, content SEO, AEO … The scope covers all EU countries and business groups.

By joining us as a Digital Marketing Specialist in Cluj Napoca, this role can be a strong foundation for your future career within Emerson. We encourage advancement and offer tangible development opportunities!

In this Role, Your Responsibilities Will Be:

Google

Google Advertising (EMEA scope) : Lead operations for all social paid advertising, with a strong focus on Google advertising. Handle a yearly budget over k€ for + businesses (Countries, Business Units, Enterprise, HR). Lead associated training for all Marcoms professionals on these activities. Will be responsible for driving -% of the traffic to Emerson Exchange , Dubai site.

Implement European dashboards in particular to show the return on investment for all Google Ads, by campaign and for each owner. Implement full return on investment reporting for digital campaigns (from Ads to macro conversion registration or asset download) - Looker Studio

AEO (aka Answer Engine Optimization) : growing the traffic to our pages by improving how AI’s scan and understand our content in
- English languages and build the corresponding critical metrics dashboards – This assumes that this task is performed by the global businesses in English.

SEO (aka Search Engine Optimization): improve or keep up the visibility and engagement to in languages via traditional search engines (focus on Google). This is done by optimizing the performance of key content elements on localized rich content pages across Europe. This excludes product catalog pages. Review and implement changes to our webpages in collaboration with local SMEs to keep the critical metrics up. The scope of action includes European country sites with a focus on the Tier languages in Europe, besides English: DE IT FR ES. More details in the Annex.

Google Business Profiles (aka Gb
P and formally Google
My
Business): continue to supervise and reclaim new Gb
P records and handle / normalize their display centrally for all Emerson businesses in Europe in collaboration with local site admins. This includes the Emerson branding, which should be consistently aligned in all circumstances. Report results on a
- yearly basis: traffic, conversions.

Adobe Experience Manager Country Web Rollout EMEA Lead

Lead the definition, and implementation of the future Country Home Sites (CHS) in Adobe Experience Manager and Adobe Target (live April )

Support Marketing Directors in developing the requirements for “local country pages”. This phase requires a global consensus.

Build POC then pilot new version of thee CHS and peripheral pages for approval with other country owners.

Coordinate the
- out and population of these pages. There will be approximately countries served, in total

Implements dynamic metric report for distribution
- wide in coop with Global Digital Intelligence Team, focusing on these CHS.

Suggest a content management process for these CHS – in particular for world areas with a large number of countries (Europe).

Builds associated documentation for future generations of content admins.

Who You Are:

Goal-oriented and productive, with a focus on achieving significant outcomes. Collaborative in planning and
- making. Able to turn ideas into actionable initiatives that deliver results. Open to feedback and committed to encouraging inclusive discussions.

For This Role, You Will Need:

years of work experience, preferably in Digital Marketing & Advertising

Google Digital Marketing Certification

Google Ads Crucial Training

A confirmed experience is setting up and handling

Google Search Ad or Google Ad or Google Display Ad(verts) and cost per Click to return on investment calculations

Google Analytics or GA dashboards

You
Tube Video Ads.

Technical SEO or content Search Engine Optimization

Web Authoring intermediate level, HMTL, Java Script, CSS

Proficient in English (spoken and written)

Affinity with languages. Reading capabilities in German, Italian, French, Spanish are a plus.

Preferred Qualifications that Set You Apart:

Ability to handle several tasks and balance multiple priorities

Excellent verbal and written communication skills and analytical skills;

Willingness to travel domestically and internationally (if required)

Digital Ad return on investment

Google Looker Studio

AEO Answer Engine Optimization

Adobe Experience Manager (AEM)

Adobe Target

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We cultivate an environment that encourages innovation, collaboration, and diverse perspectives—because we know that outstanding ideas come from excellent teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

Informații detaliate despre oferta de muncă

Firma:	Copeland
Localiția:	Cluj-Napoca Cluj-Napoca, Cluj County, Romania
Adăugat:	28. 6. 2025 Postul de muncă activ

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Digital Marketing Specialist Cluj-Napoca