Head of Advertising and Media - Romania (They/ She/ He)

Head of Advertising and Media - Romania (They/ She/ He)
Bucureşti
Bucharest, Bucharest, Romania

If you’re here, it’s because you’re looking for an exciting ride.  

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.  

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.  

Not your usual app. We are the
- growing
- category app connecting millions of users with businesses, and couriers, offering
- demand services from more than 170, 000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.  

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?  

Our culture and strong values.  

Our career development philosophy.  

Our commitment to being a force for good.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a
- potential unit into a strategic, scalable, and profitable business. You’ll lead a
- functional team, develop
- impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.

You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.

THE JOURNEY

Develop a
- term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the
-
- market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.

Lead the relationship with
- tier media agencies and holding groups, shaping
- year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.

Build and nurture
- level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.

Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.

Oversee execution of media campaigns (endemic and
- endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.

Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.

Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.

WHAT YOU WILL BRING TO THE RIDE

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.  

Feel free to note your pronouns in your application (e. g. , she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?  

Delve into our culture by taking a peek at our and check out our and!