Head of Brand - Remote Bucharest

Head of Brand - Remote
Bucureşti
Bucharest, Bucharest, Romania

An AI companion who is eager to learn and would love to see the world through your eyes. Replika is always ready to chat when you need an empathetic friend.

About Replika

Replika is an AI companion loved by 35M+ users around the world. We’re redefining what it means to connect with technology — emotionally, intelligently, and personally. From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you.

We’ve been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast. All for one reason: people connect with Replika in a deeply human way.

We're scaling fast, rebranding with a top design agency, and taking on bold challenges to become the most human AI on the planet.

About the Role

We’re looking for a visionary yet extremely
- on Head of Brand to lead the next chapter of Replika’s global brand story.

This isn’t about keeping things tidy. This is about making waves — globally. You’ll define a
- clear brand strategy and bold messaging across all touchpoints (product, marketing, media, leadership, communities). You’ll drive cultural relevance, creative bravery, and emotional resonance at every level.

This is a
-
-
- lifetime opportunity to craft the story of a product that’s already culturally iconic — and turn it into something even bigger.

What You’ll Do

• Own Replika’s global brand strategy, identity, and comms narrative across all channels
• Drive crisp, consistent positioning and messaging across product, marketing, media, and leadership comms
• Be deeply
  - on: be able to write brand copy, press angles, product messaging, creative headlines, and social content
• Launch bold, audacious outbound brand & media campaigns
• Act as a strategic partner to the CEO and exec team on personal branding, speaking opportunities, and media positioning
• Work closely with the product team to ensure brand and communication are embedded across the user experience
• Oversee and scale our social media and community presence (200k+ followers)
• Manage a small,
  - performing team
• Push creative boundaries — and deliver, not just dream

What We’re Looking For

• 8+ years of experience in brand strategy, creative direction, or communications — ideally in
  - growth tech
• Impeccable speaking and writing skills in English - must have
• A proven track record of building iconic global brands (agency or
  - house)
• Experience owning or leading rebrands or global campaigns
• Deep understanding of media, pop culture, internet trends, and storytelling
• Obsessed with quality, clarity, creativity, and cultural impact
• Comfortable being extremely
  - on — no ego, just impact
• A personal social media account you're proud of (yes, we’ll ask)
• Passion for emotional products,
  - facing technology, and human connection
• Experience in managing teams or small creative departments
• Confidence to operate in ambiguity and shape direction from scratch

Bonus Points

• Experience with
  - profile media placements or brand campaigns featured on TV or international press
• Worked closely with or within elite creative agencies
• Has built a personal brand or led founder/exec brand development
• Exposure to consumer apps, emotional tech, or
  - driven products
• Background in journalism, art direction, or cultural programming

What You’ll Get

• A chance to build a product that actually matters to millions of people
• Freedom to work remotely with a globally distributed team
• Offsites in different countries with people who actually like each other
• A trustworthy,
  - responsibility environment where your ideas really matter