Head of Growth - 25062001 Bucharest

Head of Growth - 25062001
Bucureşti
Bucharest, Bucharest, Romania

Position Summary

Our client is a
- scaling
- commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for
- 8-figure sales by 2026—with nine figures in sight.

They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a
- funded media mix across Meta, Google, You
Tube, and emerging channels. This is a
- impact leadership role for someone eager to lead, build, and scale.

Key Responsibilities

Growth Strategy & Ownership

- Define and execute an 18-month revenue roadmap with full P&L responsibility

- Set and manage OKRs, growth budgets, and margin targets

- Build
- time scenario plans to meet GMV and profitability goals

Acquisition & Media Buying

- Lead acquisition across Meta, Google/PMax, You
Tube, CTV, podcasts, affiliates, and new channels

- Manage and scale a $500K+ monthly media budget while optimizing CAC and MER

- Run advanced analytics (MTA, MMM,
- lift, incrementality) to guide spend decisions

Creative & Performance Content

- Oversee a
- informed creative system shipping 100–150 ad variations per quarter

- Ensure a balance of strong branding and
- performing creatives across formats

- Champion creative testing, innovation, and optimization

Lifecycle & Retention

- Build and optimize email/SMS programs to contribute ≥35% of total revenue

- Design
- purchase journeys, upsells,
- backs, and loyalty flows to grow LTV

Onsite Experience & CRO

- Own CRO roadmap including A/B testing across checkout, PDP, product discovery, and personalization

- Continuously improve the site experience to lift conversion and engagement

Gen-AI & Automation

- Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting

- Automate repetitive tasks to allow teams to focus on strategy and bold moves

Team Leadership & Collaboration

- Recruit, develop, and manage a
- functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics

- Translate data into action and push for continual experimentation and learning

- Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations

You're a strong fit if you. . .

- Have 8–10+ years of experience in DTC/e
Commerce growth, with at least 2 years in a Head or VP-level role

- Scaled a brand from ~€10M to €50–100M+ in revenue

- Are
- on with Meta and Google and have grown at least one channel from zero to
- figure spend

- Have managed
- scale budgets ($500K+/month) and understand CAC, MER, and working capital dynamics

- Built successful lifecycle programs driving 30%+ of revenue

- Are fluent in attribution modelling (MTA, MMM) and data interpretation

- Have led remote,
- functional teams in a
- performance environment

- Are comfortable operating autonomously and thrive in an sync,
- moving culture

- Use Gen-AI tools to enhance marketing workflows, creative output, and efficiency

What we offer

- Contract Type: B2B (freelance/contractor model)

- Competitive Compensation: $5K–$6K/month base salary (negotiable based on experience)

- Performance Bonus: 50% bonus paid quarterly, based on KPIs

- Remote Freedom: 100% remote role with a sync flexibility — work from anywhere

- High Autonomy: Clear goals, zero micromanagement, full ownership of your roadmap

- Dedicated Resources: Run with a robust media budget and access
- edge tools

- Growth Playground: Opportunity to test, build, and scale across DTC + B2B +
- channel

- Top Talent Team: Work with senior operators, creatives, and strategists

- Vacation Flexibility: Time off is negotiable based on your local country’s standards

- Career-Defining Role: Own growth in a
- scaling company rewriting an entire category