Marketing Data Analyst Bucharest

Marketing Data Analyst
Bucureşti
Bucharest, Bucharest, Romania

This text can be a short description about your company. A so called "boilerplate", describing your business, services or products that you offer and your target group.

This text should be informative rather than selling.

? Be Part of Something Big – We’re Hiring a Marketing Data Analyst! ?

Join us, in partnership with a globally renowned omnichannel company celebrated for innovation and excellence, as we embark on an exciting journey! We’re looking for a passionate and experienced Marketing Data Analyst to take the stage and play a crucial role in launching their new IT Software Hub in Bucharest.

? What You'll Do: In this role, you’ll be at the heart of revolutionizing how millions of users interact with
- edge products. By harnessing customer and onsite data, you’ll empower our marketing and product teams with actionable insights to:

• Drive personalized experiences and campaign optimization.
• Craft seamless, engaging customer journeys across channels.
• Shape smart,
  - powered decisions that leave an impact.

This is your opportunity to be part of an international team that values creativity, innovation, and collaboration. You’ll work on exciting challenges, make a tangible difference, and grow with the support of
- thinking colleagues.

? Location: Bucharest 

? Program: Hybrid (3 WFH)

Main responsibilities

• Analyze customer and onsite data using SQL and Python to optimize marketing
  campaigns and operational decisions.
• Design, expand, and optimize Data Science use cases such as next best offer, A/B
  testing strategies, and customer journey analytics.
• Develop and deliver
  - service BI solutions tailored to webshop analytics and
  customer segmentation.
• Collaborate with
  - functional teams to bridge business questions with
  - driven
  answers.
• Ensure scalable, reliable, and interpretable models using best practices and modern tools.

Your profile

• At least 2+ years of working experience as a Data Analyst or similar roles.
• Experience in the e
  Commerce industry is essential, with a focus on omnichannel marketing (including display, Google Ads, and social media marketing)
• Advanced SQL programming is mandatory.
• Solid programming skills in Python
•  Strong knowledge in building forecasting models using machine learning and
  statistical methods.
• Knowledge of data visualization tools such as Tableau, Power BI, or similar.
• Strong background in online marketing data analysis and onsite tracking (e. g. ,
  Google Analytics, GA4).
• Agile mindset with a
  - on and
  - oriented attitude.
• Passion for working with people and communicating data insights effectively.
• Curiosity for new technologies and eagerness to experiment.
• Confident communication skills in English.