Marketing Data and Optimization Analyst
"Unlock the Power of Data with Us! Join Our Marketing Analytics Team”
Prefer you are local to our Cluj office but will consider fully remote in Romania
Are you ready to make a significant impact on marketing strategy and performance? As a Marketing Data and Optimization Analyst, you'll play a crucial role in shaping the future of our marketing communications. Dive deep into data to uncover insights that drive growth, maximize sales pipeline impact, and optimize marketing performance. Work alongside a dynamic team of marketing professionals to identify opportunities across owned, earned, and paid media channels. If you thrive on
- driven decisions, enjoy creating reports and dashboards, and are excited about contributing to our success, this role is for you!"
What you can expect to be doing:
Data Analysis and Insights: As the lead subject matter expert, you will be responsible for analyzing website traffic, user behavior, engagement, and other key metrics. Your insights will guide digital marketing strategies.
Digital Marketing Optimization: This role requires assessing the effectiveness of digital marketing campaigns, including paid advertising, email marketing, social media, and SEO/SEM efforts. The goal is to provide actionable recommendations to improve performance.
Experimentation and Testing : Designing, executing, and analyzing A/B tests and multivariate experiments is critical for continuous improvement and conversion rate optimization (CRO). This role involves using
- driven techniques to refine website design and content.
Audience Segmentation and Personalization: Developing and implementing segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting across digital channels.
Collaboration and Integration: You will work closely with
- functional teams to integrate data from various sources like Google Analytics, Salesforce, and Pardot, ensuring alignment with business objectives. Collaboration is key to driving continuous improvement.
What you skills/experience you need to have:
BI, Tableau, Domo, etc. ).
- solving abilities and visualization skills.
A pioneer in voluntary , CCC is a leading information solutions provider to organizations around the world. With deep domain expertise in copyright, technology, content, PIDs, FAIR data principles, metadata, and more, CCC works to advance copyright, accelerate knowledge, and power innovation. CCC and its subsidiary help organizations harness the power of to drive strategic
- making, grow their businesses, and gain competitive advantage.
CCC actively advocates for copyright around the world, engaging governments, stakeholders, and individuals with educational programming and thought leadership.
CCC is more than a company, it’s a community. Our smart, talented, and compassionate team members make CCC a special place to work. We invest significantly in their development and
- being to give them the resources they need to grow.
CCC is committed to a diverse, inclusive, equitable, and vibrant ecosystem that cultivates opportunity for our team and attracts talented people. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and/or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and/or veteran status, and any other characteristic protected by applicable law. CCC understands that diversity and inclusion among our teammates is critical to our success as a global company.
Fii primul, care se va înregistra la oferta de muncă respectivă!
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