Marketing Manager Bucureşti

Marketing Manager
Bucureşti
Bucureşti, Romania

The ideal candidate for a Marketing Manager role will combine strategic vision with operational excellence.

Key qualities and qualifications include:

• Marketing Strategy Expertise: Strong ability to design and implement integrated marketing strategies (online & offline), aligned with company goals, brand positioning, and revenue objectives.
• Luxury & Retail Understanding: In-depth knowledge of fashion, luxury, and retail industry dynamics, consumer behavior, and competitor landscape.
• Analytical & Data-Driven: Ability to analyze performance metrics, customer insights, and ROI to optimize marketing investments.
• Creativity & Innovation: Skilled in developing unique campaigns, events, and storytelling approaches that reinforce luxury brand values.
• Communication & Negotiation: Excellent written, verbal, and presentation skills; ability to coordinate with management, partners, agencies, and suppliers.
• Adaptability: Flexibility in adjusting strategies in response to market trends, customer needs, or business objectives.

Responsibilities:

• Develop and Implement Marketing Strategy: Build and execute annual and seasonal marketing plans to drive brand awareness, sales growth, and customer loyalty.
• Brand Positioning & Communication: Ensure Casa Frumoasa’s brand image remains consistent, aspirational, and aligned with global luxury standards across all touchpoints.
• Campaigns & Events: Plan and oversee high-impact marketing campaigns, collaborations, and VIP experiences that strengthen the brand presence.
• Budget Management: Plan, allocate, and monitor marketing budgets efficiently, ensuring maximum ROI.
• Digital & Traditional Marketing Integration: Oversee digital campaigns (SEO, SEM, social media, email marketing)
• Market Research & Analytics: Track KPIs, analyze customer insights, monitor competitor activities, and propose data-driven improvements.
• Stakeholder Collaboration: Work closely with retail, sales, e-commerce and buying teams to ensure marketing supports overall business goals.

Casa Frumoasa Stores – cel mai mare retailer de branduri de lux si moda din Bucuresti. Inca de la inceput, Casa Frumoasa Stores a fost recunoscuta ca o referinta majora in materie de exclusivism, lifestyle, dar si ca prima adresa in shopping-ul de lux.

Casa Frumoasa a fost creata dupa o formula unica ce reuneste designeri de top, traditia sartoriala si serviciile speciale VIP, propunand un mix aparte ce defineste esenta luxului in sine prin colectiile unei selectii de branduri din care fac parte: Alexander McQueen, Versace, Balmain, FERRAGAMO si multe altele.

Clientii nostri sunt sofisticati, adevarati connoisseurs ai modei de lux si foarte selectivi in privinta brandurilor apreciate. Ei dau o importanta sporita valorii experientiale, practice si emotionale a luxului pe tot parcursul vizitei de shopping, pe care sunt incantati sa o faca la noi.