Marketing Manager Bucureşti

Marketing Manager
Bucureşti
Bucureşti, Romania

The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to promote our IT services, increase brand awareness, and drive business growth. As the first marketing hire, you will have the opportunity to build the marketing function from the ground up, working closely with the leadership team to align marketing efforts with our business goals.

Responsibilities:

• Strategy Development: Create and implement a marketing strategy tailored to the IT industry, focusing on digital marketing, content creation, and brand positioning.
• Brand Management: Develop and maintain a strong, consistent brand identity across all channels, ensuring alignment with the company’s vision and values.
• Lead Generation: Design campaigns to attract new clients, including SEO, PPC, email marketing, and social media advertising.
• Content Creation: Oversee the production of high-quality content, such as blog posts, case studies, whitepapers, and website copy, to showcase our expertise and services.
• Social Media & Online Presence: Manage and grow our presence on platforms like LinkedIn and industry-specific forums, engaging with our target audience.
• Event & Networking: Plan and execute participation in industry events, webinars, and conferences to promote the company and build relationships.
• Analytics & Reporting: Track and analyze marketing performance metrics, providing regular reports to leadership with actionable insights.
• Collaboration: Work closely with sales, product development, and technical teams to ensure marketing aligns with customer needs and company capabilities.
• Budget Management: Develop and manage the marketing budget, optimizing spend for maximum ROI.

Qualifications:

• Experience: 3-5 years of marketing experience, preferably in the IT, technology, or B2B sector. Experience in a startup or small business environment is a plus.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent experience will be considered.
• Digital Marketing Expertise: Proven track record in SEO, PPC, social media advertising and email marketing campaigns.
• Content Skills: Strong writing and editing skills with experience creating compelling content for technical and non-technical audiences.
• Analytical Abilities: Proficiency with tools like Google Analytics, HubSpot, or similar platforms to measure and optimize campaign performance.
• Tech Savviness: Familiarity with IT services or technology solutions to effectively communicate our offerings to clients.
• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Creativity & Initiative: A proactive, creative thinker who can develop innovative marketing ideas and take ownership of the marketing function.
• Communication: Excellent interpersonal and communication skills to collaborate with internal teams and external stakeholders.

Qualities We Seek:

• Entrepreneurial Mindset: As the first marketing hire, you should thrive in a dynamic, evolving environment and be comfortable building processes from scratch.
• Adaptability: Ability to pivot strategies based on market trends, client feedback, and business needs.
• Innovation Mindset: A willingness to experiment with new AI technologies and approaches to stay ahead of the competition. This involves being open to testing and iterating on AI-driven strategies.
• Creativity: While AI can handle data and automation, creativity is needed to develop innovative marketing strategies and content that resonate with the target audience.
• Strategic & Hands-On: Capable of both high-level strategic planning and executing detailed tasks, such as creating content or setting up campaigns.
• Passion for Technology: Genuine interest in the IT industry to authentically represent our services and connect with our audience.
• Results-Driven: Focused on achieving measurable outcomes, such as increased website traffic, lead generation, and client acquisition.
• Cultural Fit: Aligns with our collaborative, innovative, and client-focused company culture.

Location: On-site

Why Join Us?

• Be the first to shape our marketing strategy and make a significant impact on our growth.
• Work in a collaborative, innovative environment with a passionate team.
• Opportunity for growth as the company scales.

Benefits:

• Attractive salary;
• Certifications;
• 7card;
• Christmas bonus;
• Performance bonus.