Marketing Operations Lead Timișoara

Marketing Operations Lead
Timişoara
Timișoara, Timiș, Romania

Job Description

We’re looking for a Marketing Operations Lead to drive excellence in campaign execution, lead management, and marketing performance across channels. This role is essential in ensuring that marketing activities are scalable,
- driven, and aligned with both commercial and employer branding goals.

You’ll work at the intersection of strategy and execution—leading operational initiatives, improving processes, and managing a small team and external suppliers to bring impactful marketing programs to life.

Key Responsibilities:

• Campaign & Event Execution: Ensure seamless rollout of marketing campaigns and event activations across multiple channels. Manage all logistics — from branded materials and
  - site setup to attendee experience—ensuring alignment with ICPs, messaging, and strategic goals. Manage budgets for campaigns, events and branded materials.
• Content & Asset Operations: Coordinate the production, adaptation, and rollout of content kits (e. g. , event materials, testimonials) in collaboration with design and video teams. Ensure all digital and physical assets meet branding, compliance, and scalability requirements across industries.
• Lead Generation & CRM Management: Implement lead generation initiatives while maintaining and optimizing CRM systems like Dynamics. Ensure data flows support
  - specific targeting, GDPR compliance, and contribute to unified performance tracking and reporting.
• Stakeholder & Client Alignment: Serve as the operational link between strategists, business development, and
  - facing teams. Support standardized onboarding/offboarding flows, manage testimonial workflows, and ensure transparency across stakeholder loops.
• Performance Reporting and Operational Governance: Maintain reporting dashboards using tools like Google Analytics, Hotjar, and Tableau. Track campaign and tactic performance, ensure accurate attribution, and uphold GDPR and internal compliance standards in all activities.
• Process Optimization and Cross-Team Collaboration: Identify and implement automation and tooling improvements to streamline marketing operations. Support knowledge sharing and documentation, facilitate communication in
  - functional settings, aligning also with IT, procurement, and DPO teams to reduce operational risk.
• Employer Branding Initiatives: Support employer branding efforts through coordinated campaigns and content activation,  that aligns with talent attraction and retention strategies.
• Lead and Develop Team Members: Manage a team of colleagues and collaborate with different suppliers, fostering collaboration and accountability. Provide mentorship, allocate responsibilities effectively, ensure planning and delivery acoording with marketing objectives.

• 7+ years of experience in marketing operations, including campaign execution, event logistics, and performance tracking across digital and physical touchpoints.
• Strong proficiency in CRM systems (e. g. , Dynamics) and marketing automation tools, preferably within the Microsoft ecosystem.
• Background in B2B tech or professional services marketing, with extensive experience supporting business development efforts and delivering
  - specific campaigns.
• Strong organizational and communication skills, with the ability to coordinate
  - functional teams and align execution with strategic marketing goals.
• Experience in managing a team, including people engagement, performance tracking, and fostering collaboration.
• Excellent project management skills, with
  - on experience using tools such as Planner, Jira, and Share
  Point.  Familiarity with Miro, Hotjar, video/design collaboration workflows, or similar creative production tools.
• Working knowledge of GDPR, compliance standards, and data governance, especially in relation to CRM and lead generation workflows.
• Fluent in English language

At Accesa you can:

Enjoy our holistic benefits program that covers the four pillars that we believe come together to support our wellbeing, covering social, physical, emotional wellbeing, as well as
- life fusion.

• Physical Wellbeing: Our wellbeing program includes medical benefits, gym support, and personalised fitness options for an active lifestyle, complemented by team events and the Healthy Habits Club.
• Work-Life Fusion: In very dynamic industries such as IT, the line between our professional and personal lives can quickly become blurred. Having a
  -
  -
  - one approach gives us the flexibility to define the
  - life dynamic that works for us.
• Emotional Wellbeing: We believe that to maintain our overall health, we need to invest in our mental wellbeing just as much as we do in our physical health, social connections or in achieving
  - life balance.
• Social Wellbeing: As a growing community in a hybrid environment, we want to ensure we remain connected not just by the great work we do every day but through our passions and interests.