Media Marketing Specialist Bucureşti

Media Marketing Specialist
Bucureşti
Bucureşti, Romania

✅ What We're Looking For

Bachelor’s or master’s degree in Marketing, Communication, Life Sciences, or Business

2–5 years of experience in media/digital marketing, preferably in the pharmaceutical or healthcare or FMCG industry

Strong knowledge of digital platforms (Meta Ads, Google Ads, LinkedIn, YouTube, programmatic) and media buying

Familiarity with compliance standards in pharma communication (local & EFPIA codes)

Experience working with CRM and marketing automation tools (e. g. Salesforce, HubSpot, Veeva, Mailchimp)

Excellent copywriting, briefing, and campaign reporting skills

Fluent in English.

? Nice to Have

Experience in nutraceutical marketing

Hands-on experience with pharmacy-driven campaigns (POSM, pharmacy TV, shelf tools)

Knowledge of SEO/SEM, Google Analytics, social listening tools

? About the Role

We are seeking a creative and data-driven Media & Marketing Specialist to join our pharmaceutical marketing team. You will be responsible for planning and executing digital and traditional media campaigns that support product awareness, drive educational engagement, and ensure compliance with pharmaceutical industry regulations.

This is a key role for a dynamic communicator who understands both healthcare communication and multichannel marketing strategies (paid, owned, and earned media).

? Key Responsibilities

• Develop and implement media strategies across digital (social, search, display, email) and offline (print, pharmacy TV, POS) channels
• Create and localize marketing content in compliance with regulatory and medical standards
• Coordinate with external agencies (media, creative, digital) for campaign execution
• Monitor and optimize campaigns (performance tracking, ROI, KPIs)
• Support product launches, awareness campaigns, and professional education initiatives
• Collaborate closely with cross-functional teams: Medical, Regulatory, Sales
• Ensure alignment with internal branding, tone of voice, and ethical guidelines.

? Success Metrics

• Media campaign reach, engagement, and ROI
• Brand awareness lift in digital and pharmacy channels
• Increased traffic to product websites or HCP portals
• Accurate and timely execution in line with compliance
• Sales support and alignment with commercial objectives

Sun Wave Pharma este compania nutraceutică Nr. 1 din România, echipa sa de promovare - cea mai mare din țară, cu peste 330 de profesioniști - oferind o gamă extinsă de produse naturale de înaltă calitate, eficiente și sigure.

Urmându-și misiunea și deviza "Making Tomorrow Healthier", prin inovare continuă, colaborare strânsă cu personalități medicale și investiții generoase în știință, Sun Wave Pharma contribuie la creșterea calității vieții pacienților indiferent de vârstă, crezând cu tărie că sănătatea optimă nu apare din întâmplare, ci este un proces susținut.