Product Marketing Manager Timișoara

Product Marketing Manager
Timişoara
Timișoara, Timiș, Romania

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an
-
- end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1, 700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

The position

OPSWAT is looking for an experienced Product Marketing Manager. You will work closely with team members from product development, product management, design, digital marketing, sales, and sales engineering to help drive the planning and tactics of our product marketing strategy. In this role, you will build a marketing plan that is aligned with the product and GTM strategy. You will implement formal product launch plans and deliverables; research market trends, develop messaging per buyer personas; build supporting product demos; develop product collateral and sales tools; and present the products to prospects and customers.

What You Will Be Doing

- Plan and execute product marketing strategies for Opswat’s cybersecurity solutions.

- Develop market positioning and value propositions.

- Conduct market research and analyze competitive landscape.

- Create marketing materials (datasheets, whitepapers, case studies, demo videos).

- Collaborate with sales and marketing for content and training.

- Translate business objectives into marketing strategies.

- Identify new
-
- market routes.

What We Need From You

- 5+ years in marketing, preferably in a Saa
S / software product company 

- Excellent written and verbal communication skills.

- Strong analytical and project management skills.

- Experience in market and customer research.

- Proficient in marketing analytics tools.

-Excellent command of written and spoken English.

- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred.