Retention & Lifecycle Marketer (SaaS / Intercom / Remote) Bucharest

Retention & Lifecycle Marketer (SaaS / Intercom / Remote)
Bucureşti
Bucharest, Bucharest, Romania

? Locations: Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai
? Contract-based via Deel.com or Wise
? Full-time, remote
? Our client: Instantly. ai — a
- scaling Saa
S company (25K+ trials/month) with a
- led growth (PLG) model

We’re helping Instantly. ai hire a
- on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation,
- app flows, and
- engagement strategies across a
- volume Saa
S product. This is a critical,
- impact role reporting directly to the founding team.

? What You'll Do:

• Design and optimize onboarding journeys in Intercom to move users from trial to activation.

• Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, Active
  Campaign, Mailchimp, and Klaviyo.

• Run
  - app campaigns: popups, tooltips, nudges, and upsell flows.

• Develop lifecycle segmentation strategies across a contact base of ~80, 000 users.

• Improve the trial-to-paid conversion rate from 25% to 30–35%.

• Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.

• Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.

? Stack You’ll Work With:

• Intercom (must-have)

• Active
  Campaign, Convert
  Kit, Mailchimp, Klaviyo

• Mixpanel, Amplitude (or similar analytics tools)

• Segment (or similar CDPs)

• A/B testing: Post
  Hog, Google Optimize
  
  

✅ You’re a Fit If You:

• Have hands-on experience with lifecycle marketing in Saa
  S / PLG companies.

• Know Intercom inside and out — campaign logic, automation, segmentation.

• Can fully own the lifecycle journey: from planning to execution.

• Think in funnels, triggers, retention metrics, and copy that converts.

• Are comfortable working independently and
  - functionally with Product, Marketing, and Founders.

• Bonus: You've scaled retention and monetization at similar
  - driven Saa
  S products.

? Reporting & Process:

• You’ll report directly to the founders or the Senior Marketing Manager.

• Interview process includes video
  - screen (recorded with key questions), a short test task (e. g. , creating a sample email flow), and 1–2 interviews with the founders.

• Reference checks will be conducted after the interview stage.

This is a remote,
- based role with flexible location, full ownership, and a direct impact on product growth and retention.