Senior Brand Manager - Fixed Term Contract Bucharest

Senior Brand Manager - Fixed Term Contract
Bucureşti
Bucharest, Bucharest, Romania

Description Overview

We have an exciting opportunity for a Senior Brand Professional to join the team in Bucharest - this is a 12-18month fixed term contract. You will play a pivotal role in managing and growing the brand’s presence in the market, embodying the voice of the consumer while driving the brand P&L. You will be responsible for developing and executing the marketing strategy to drive & support execution excellence in market This role requires deep understanding of local market dynamics, consumer behaviour and competitive landscape.  

Scope of the Role

Deliver Business Goals & implement Brand Marketing Strategy

Support on the required annual, quarterly & monthly business cycle requirements for the brand

Develop Best in Class In Market Activation Plans 

Support NPD launches s for the brand in the market, leveraging Central success model and adapting to local requirements in partnership with Regulatory, CS&I and market lead.

Develop omnichannel activation plans in market aligned with overall business goals, and global guidelines in partner with CS&I, Category leads and local media agency

Develop Local Brand Success Model

Track campaign performance and metrics, analyze results and optimize plans for continuous improvement based on global guidelines while input and shared back local learnings with central teams

Drive test & learn across touch points setting up clear KPIs and timing clarity to take learning & amplify

Support local IMEX monthly meeting, sharing plans to win for the category and identifying help needed to enable the category in market

Support category market analysis & performance tracking

Monitor market trends, competitor activities and consumer feedback.

Track competitive analysis to inform marketing strategies.

Develop and manage brand budget ensuring effective allocation of resources.

Use analytics to make
- driven recommendations for future activities & campaigns

Support collaboration with Central teams to update on performances and inform om competitive activities

Experience Required

Minimum 3+ years in roles within CPG or Consumer Health.

Proven experience in managing analytically demanding corporate initiatives.

Demonstrated success in working in cross functional teams.

Strong preference for experience in Marketing and Sales.

Proven ability to thrive in
- paced, dynamic environment and adapt to changing priorities.

Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate.

Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about at Perrigo. Hybrid Working Approach

We love our offices and the setting they provide for
- person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position. ) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo