Senior Integrated Marketing Manager Robotic

Senior Integrated Marketing Manager Robotic
Bucureşti
Bucharest, Bucharest, Romania

At Medtronic you can begin a
- long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Senior Integrated Marketing Manager Robotics & Digital Surgery will lead the strategic direction, planning, and execution of upstream marketing activities for the Robotic and Digital Surgery Portfolios. This role is accountable for shaping the
- term portfolio vision, driving
- focused innovation, and ensuring excellence in new product launches. The individual will partner closely with
- functional teams, and global stakeholders to translate market insights into actionable strategies that maximize growth, differentiation, and value delivery.

This role will proactively ensure execution excellence of the strategy, understand the evolving market dynamics, and drive portfolio decisions to meet the needs of the region and the business. He/ she will be responsible for creating sales and marketing materials, managing campaigns, and educating healthcare professionals with key responsibilities that include collaborating with sales and product teams, engaging with Key Opinion Leaders (KOLs), analyzing market data, and managing events like conferences. This role will require a blend of strategic planning, technical understanding, and communication skills.

Responsibilities may include the following and other duties may be assigned:

Develops and implements
- wide, integrated marketing programs.

Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.

Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.

Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.

Utilizes
- channel marketing models incorporating paid, owned, earned and shared content strategies.

Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.

Leverages insights to strengthen programs and build new strategies.

Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.

Required Knowledge and Experience:

Bachelor’s degree in engineering, Business, Healthcare Management, or a related field.

+10 years of progressive experience in marketing.

Proven track record in portfolio strategy, product launches, and pricing strategy.

Prior experience working in similar
- scale healthcare strategic initiatives.

Strong strategic thinking, analytical skills, and ability to translate insights into actionable plans.

Exceptional collaboration and influencing skills with global and
- functional stakeholders.

Demonstrated success in navigating matrix organizations and driving alignment across regions 

The ideal candidate holds a Master’s degree, MBA, or equivalent advanced qualification, and brings demonstrated expertise in creating innovative value propositions that drive competitive advantage. They will have substantial commercial experience managing
- capital initiatives within emerging markets, with a proven ability to deliver sustainable growth and navigate complex business environments.

Some of the core competencies we are looking for in the successful candidate is having a strategic vision and execution, having a customer centric innovative approach, leadership qualities and cross functional influence, and strong communication while driving disruptive change by challenging the status quo.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.  

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

 

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95, 000+ passionate people.  

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity