Senior Marketing Analyst (B2B) Bucharest

Senior Marketing Analyst (B2B)
Bucureşti
Bucharest, Bucharest, Romania

Position: Senior Marketing Analyst - B2B
Employment Type: Contract
Start: ASAP (August/September 2025)
Duration: 6 Months
Location: Remote
Languages: English

Focus on SAP is specialist SAP and ERP Recruitment organisation offering both permanent and contract staffing solutions on a global scale.  
 
Client – Partnered with a leading software vendor that support businesses across industries with innovative technology that drives real impact. Their team is made up of passionate professionals who value collaboration, creativity, and continuous improvement.
 
Role – We are looking for an experienced Senior Marketing Analyst to join on a contract basis, reporting directly to the Lead of Marketing Analytics. This role is not just about building dashboards, it is about enabling smarter decisions across the business. If you thrive on turning complex data into clear, actionable insights, and have a strong background in business intelligence (BI) and dashboard development, this role is for you.

Your time will be focused across three core areas:

• 50% Business Intelligence: Build and maintain scalable reporting infrastructure
• 30% Data Analysis & Validation: Ensure accuracy, consistency, and completeness of marketing data
• 20% Data Storytelling: Translate complex data into compelling, actionable insights

• Own BI Reporting: Design, build, and manage dashboards and reporting tools to support marketing and
  - functional teams.
• Validate Data Integrity: Audit and reconcile data across CRM, marketing automation, and attribution platforms.
• Deliver Insightful Analysis: Identify trends, generate actionable insights, and inform strategic marketing decisions.
• Present Insights: Communicate performance findings clearly to both technical and
  - technical stakeholders.
• Upskill Teams: Train colleagues to interpret dashboards and
  - serve insights.

• 5+ years of B2B marketing analytics or BI experience (essential).
• Advanced expertise in Power BI or similar BI tools (from scratch).
• Strong SQL and Excel/Sheets skills (ETL experience a bonus).
• Experience with tools like Dreamdata (attribution) and Demandbase (ABM).
• Hands-on experience with Salesforce, Hub
  Spot, or Pardot.
• A flair for data storytelling—bringing clarity to complexity.
• Excellent communication skills - Confidence with presenting to stakeholders at all levels.