Senior New Categories Development Specialist Bucharest

Job Location: ​Bucharest

Company description

Ferrero is a
- owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40, 000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

For our Ferrero Romania business unit based in Bucharest,  we are currently looking for a Senior New Categories Development Specialist to support the Modern Trade and Category Development Manager, to whom report directly, in the definition and implementation of category management strategic planning, design and implementation with focus on Biscuits, Ice Cream, Frozen Bakery, Better For You and Seasonal initiatives across the retail landscape, including Hypermarkets, Supermarkets, Cash & Carry, Traditional Trade and Out of Home channels, leveraging power branding and
- category initiatives (for example impulse initiatives or new launches).

Main Responsibilities:

In this role, you will be responsible for ensuring the successful implementation of the new categories and projects across all the relevant channels with the aim of improving the whole category performance development, including products visibility and rotation in store across the relevant channels and store formats.
You will lead the identification of the potential of the categories at channel and customer level, together with
- store activation action standard, for example portfolio, planogram, check out, secondary placement, etc. , and concrete actions to achieve the channel and customer potential.
You will collaborate with Marketing in the new category plan development and implementation, always aligning media and shopper activation initiatives.
You will collaborate with other Trade Marketing team members in the light of defining channel and customer
- made initiatives to activate the new categories, adapting the concept to specific customers’ potential and strategic goals.
You will also support the setup and execution of
- store activation working side by side with the POS Development and Implementation manager, ensuring effective and efficient activation initiatives and defining action with a continuous improvement mindset.
Monitoring and reporting on the development of the new categories in terms of distribution and rotation, identifying new development opportunities and sharing with the rest of the organization.
Finally, you will engage with marketing, trade marketing, sales and procurement teams to ensure effective
- store activation initiatives while ensuring profitability and compliance, while maintaining strong relationships with internal and external stakeholders.

Who we are looking for:

We are looking for a professional with 5 years of experience in Category Management, ideally gained in Fast Moving Consumer Goods industry in Biscuits, Ice Cream and Better for You.  
You bring an understanding of category management levels and efficient
- functional process management, together with proper analytical skills in order to exploit at best internal and external data (Nielsen, You
Gov, Euromonitor, media)
You are comfortable navigating
- functional organizational dynamics and influencing stakeholders without direct authority. Your experience includes supporting successful retail activations from a shopper’s perspective. A background in sales, marketing or trade marketing is considered a plus, as it provides a broader business vision and strategic sensitivity.
You combine good communication and coordination skills with a structured and analytical mindset. Fluency in Romanian and English is required, and knowledge of additional languages is a plus. Finally, you are open to occasional travel, as the role involves regular interaction with suppliers and understanding
- life implementation.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.  

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work.  Employee contribution and engagement at Ferrero is based on three dimensions:  individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member.  A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.