Shopper Marketing Manager - Bucharest

Shopper Marketing Manager
Bucureşti
Bucharest, Bucharest, Romania

Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Shopper Marketing Manager to join our Central Eastern Europe (CEE) team. You will own development of shopper strategies for our portfolio and
- pharmacy execution of growth initiatives along shopper journey for brands. Moreover, you will be responsible for driving profitable market share growth and executional excellence on local market.

Main responsibilities :

Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints

Lead, evaluate and ensure implementation of shopper and
- store/shelf initiatives for category and brands

Drive shopper analytics, market and competition understanding, brand learnings and action plans

Manage shopper budget – part of brand A&P budget

Reporting results and recommendations on national and global forum

About you

Business or scientific background, Bachelor degree, MBA is a plus

Minimum 3 years’ experience including trade marketing / shopper marketing / customer marketing

Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions

Executional excellence in preparing trade materials (POS, promo sets etc)

Strategic skills – ability to build long term shopper strategy aligned with brand strategy

Ability to create shopper insights based on qualitative and quantitative data

Creativity and
- solving approach

Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Sales Teams, Legal, Medical etc. )

Flexibility to adapt to constantly changing business environment

Digitally Savvy

Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset

Excellent communication and presentation skills (both written and spoken) in Romanian and English

What we offer at Sanofi:

An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully

Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days

An attractive package of benefits

Employee Assistance Program (mental health support, legal and financial consulting)

Gender neutral paid parental leave as well as volunteer days

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Detalii privind locul de muncă:

Firma:	Sanofi
Localiția:	Bucureşti Bucharest, Bucharest, Romania
Adăugat:	21. 11. 2023 Postul de muncă activ

Răspunde la anunț
Fii primul, care se va înregistra la oferta de muncă respectivă!

De ce să cauți de muncă pe Lucrezi.ro?

	În fiecare zi oferte noi de muncă
	Puteți alege dintr-o gamă largă de locuri de muncă: Scopul nostru este de a oferi o gamă cât mai largă de opțiuni
	Lasă să-ți fie trimise noile oferte prin e-mail
	Fii primul care răspunde la noile oferte de muncă
	Toate ofertele de muncă într-un singur loc (de la angajatori, agenții și alte portaluri)
	Toate serviciile pentru persoanele aflate în căutarea unui loc de muncă sunt gratuite
	Vă vom ajuta să găsiți un nou loc de muncă