Trade Marketing & Exhibitions Specialist (International) Bucharest

Trade Marketing & Exhibitions Specialist (International)
Bucureşti
Bucharest, Bucharest, Romania

About the Role:

We’re a premium cigar distributor expanding our trade marketing and events footprint across Europe and the U. S. You will own the
-
- end planning and flawless execution of trade shows, exhibitions,
- store activations, and B2B events. The ideal candidate is a
- on operator who can turn a brief into a detailed
-
- show, negotiate with vendors, move physical assets across borders, and bring measurable ROI from every activation.

Key Responsibilities

Trade Marketing (B2B / Retail):

• Build and execute a trade marketing calendar by market and channel (wholesale, retail, Ho
  Re
  Ca, duty free).
• Plan, produce, and deploy POSM / merchandising (banners, shelf talkers, humidor signage, displays); maintain an asset inventory and replenishment plan.
• Ensure planogram compliance and optimal shelf visibility; collect photo proofs from field teams and partners.
• Drive
  - op marketing with distributors/retailers (promos, tastings, education sessions) and track results.
• Coordinate sampling & staff training at key accounts; develop short playbooks and talk tracks.
• Track KPIs: doors activated, shelf facings gained, POSM coverage, cost per activation, and incremental sales.

Exhibitions & International Events:

• Own the full cycle: brief → budget → timeline → vendor sourcing → design coordination → production → logistics →
  - site management → teardown →
  - show reporting.
• Manage booth design & production (coordinate with designers/builders; ensure brand guidelines, materials, lighting, power, safety).
• Run logistics: international freight, customs paperwork (ATA Carnet where applicable), insurance, storage, install/dismantle (I&D), and return shipping.
• Source and negotiate with exhibition organizers, contractors, booth builders, hostesses, AV, catering, and staffing; issue SOWs/POs; control budgets.
• Implement lead capture (badge scanners, forms), integrate with CRM, and lead
  - show
  - up with Sales.
• Produce
  - event ROI reports (leads, opportunities, orders, CPL/CPA, qualitative insights).
  

Project Management & Compliance:

• Maintain critical paths, Gantt/timelines, and weekly status with risks/mitigations.
• Create and maintain standard toolkits:
  -
  - show, master checklist, vendor list, asset tracker, packing lists, and
  - site “booth bible. ”
• Ensure compliance with venue regulations and category rules relevant to tobacco product displays and sampling (by market).

What Success Looks Like (KPIs)

• Events delivered on time and within ±5% of budget.
• Lead and opportunity targets met per event; CPL/CPA tracked and trending down.
• POSM coverage and shelf visibility increased in priority accounts; photo proofing 100%.
• Zero critical compliance incidents; 100% of
  - event reports submitted within 5 business days.

Requirements

• 3+ years in trade marketing and/or exhibitions/event management with demonstrable
  -
  - end ownership of international shows (EU experience required).
• Strong vendor management & negotiation; proven budget control for
  - country projects.
• Fluent English (C1+). Additional languages are a plus (Spanish, German, Polish, Romanian, Ukrainian, Serbian, Lithuanian, Latvian, or Russian for vendor liaison).
• Solid working knowledge of project tools (Asana/Trello, Google Sheets/Excel, Docs/Slides) and basic artwork handling (Adobe/Canva) to traffic edits to designers.
• Comfortable with travel across Europe (and occasionally the U. S. ); capable of managing long show days and physical booth work when needed.

Eligibility & location (strict):

• Current residence in Ukraine, Serbia, Romania, Poland, Lithuania, or Latvia.
• Able to enter the EU
  - free or hold a valid
  - entry visa/work permit with ≥12 months remaining validity.
• Must be of legal age to work with tobacco category promotions in your country.

Nice to Have:

• Experience in premium/luxury or tobacco/spirits categories.
• Familiarity with ATA Carnet, temporary imports, and exhibition logistics paperwork.
• Experience setting up scalable event systems (templates, checklists, reporting frameworks).
• Basic understanding of CRM (Hub
  Spot/Salesforce) and lead workflows.