Digital Marketing and Marketing Automation Lead Romania and Moldova
Job Description
ROLE PURPOSE:
The position will be accountable for operational tasks to support marketing and sales campaign execution in Romania and Moldova. The holder will act as key enabler in the area campaigns process
- out. Main focus of the role is on digital tools administration, online & social media platforms and marketing automation.
- Administrate social media, website, online platforms and marketing automation
- Define digital marketing strategies with marketing, sales and digital agencies
- Identify and nurture leads leveraging digital tools
- Provide analytical reports to support management understanding of business performance and trends for the social media/omnichannel campaigns
ACCOUNTABILITIES:
- Implement impactful customer journeys through SFDC marketing cloud, with a focus on making the growers journey easy and enjoyable and collecting insights along the way (example integrated NPS survey and polls)
- Establish process, tools and methods that build and track customer personas and improve customer experiences through more targeted and relevant marketing campaigns
- Set the right goals, KPIs, matrices and benchmarks to effectively measure success and monitor progress of digital marketing campaigns, including the adoption of the digital marketing analytics dashboard for all campaigns
- Manage online platforms and company projects/programmes (e-commerce, DDG, cashback Program, Agri
Clime, Commodity
Pro, DMS) and marketing automation implementation (event automation, interactive and dynamic emails, journey builder, email survey using dynamic content)
- Involved in delivering the digital marketing strategy and other regional and global projects
- out
- Perform online platforms maintenance service, sanity checks and updates (e. g. , website or other online platforms); provides support to the field force in promoting the online platforms and build campaigns to assure conversion
- Execute
- commerce and
- service marketing strategies to drive traffic, leads conversions and MQLs
- Ensure that online platforms operate in accordance with legal frame (e. g. , personal data protection)
- Integrate data from online programs/platforms to CRM (SFDC)
- Build content for Syngenta owned media and paid media. Update website and Syngenta social media channels with necessary materials. Post social media content on various channels, leveraging a dedicated platform
- Monitor, report adoption rate & usage, drive shareholders engagement and train new joiners
- Run analyzes in social media platforms and analyze together with the campaign management team and digital agency to improve campaign ROI
- Support CRM Lead in CRM marketing related activities
- Support the development initiatives, website development and social media channels by working closely with CRM & Digital Marketing Manager CU (Commercial Unit) Black Sea
- Take active part in the 5 years planning process, by providing sales and market reports and data
- check to campaign teams and management
Qualifications
Critical experience and knowledge:
- 3+ years’ experience in Digital Marketing. SFDC and Marketing Cloud knowledge is an advantage
- Website management and content management (Drupal) is an advantage
- Digital marketing strategy, social media and content management experience is an advantage
- Customer Experience Management, Customer Journey Mapping and Lead Nurturing Experience preferred
- Strong grasp of current digital marketing tools and strategies
- Marketing automation and lead management expertise
- Hands on experience with SEO, web traffic and social media metrics
- Strong analytical skills, with a high degree of comfort with
- driven problem solving
- Able to build strong relationships with agencies and business partners
- Ability to influence multiple stakeholders without direct authority, acting as a change agent
- Comfortable managing multiple projects with tight deadlines
- Excellent verbal and written communication skills with the ability to understand and translate technical information into business benefits
- Editorial mindset with an ability to understand the audience's content preferences
- Pro-active and determined approach, passion for results
- Focuses on customers and innovation
- Ability to integrate as team member in cross functional groups
- Excellent people skills to interact with colleagues, customers,
- functional teams, and third parties
- Demonstrated
- starter with an ability to manage and motivate other team members
- Collaborate effectively across organizational and functional boundaries, and leverages diversity
- Demonstrated experience of designing and executing strong inbound generation campaigns using a wide variety of media and digital tools
- Fluent in English
Fii primul, care se va înregistra la oferta de muncă respectivă!
-
De ce să cauți de muncă pe Lucrezi.ro?
În fiecare zi oferte noi de muncă Puteți alege dintr-o gamă largă de locuri de muncă: Scopul nostru este de a oferi o gamă cât mai largă de opțiuni Lasă să-ți fie trimise noile oferte prin e-mail Fii primul care răspunde la noile oferte de muncă Toate ofertele de muncă într-un singur loc (de la angajatori, agenții și alte portaluri) Toate serviciile pentru persoanele aflate în căutarea unui loc de muncă sunt gratuite Vă vom ajuta să găsiți un nou loc de muncă