Manager - Web Analytics
We're seeking a Web Analytics Supervisor to join us. Reporting to the Global CX and Digital Intelligence Director, you'll lead a team focused on enhancing our brands' online presence and customer experience. Your role involves collaborating with various departments to leverage
- driven insights for our web and mobile platforms.
Your Responsibilities:
Leadership and Team Management:
- Lead and support a team of 6 web analysts, fostering a collaborative and innovative environment.
- Set team goals aligned with business objectives.
Strategic Vision and Roadmap Development:
- Develop a comprehensive analytics strategy to drive informed
- making. - Propose project roadmaps for tool and process implementation.
- Conduct competitive analysis to refine strategies continuously.
Advanced Analysis and Reporting:
- Analyze customer journeys to enhance user experience.
- Conduct diverse analyses including A/B testing and experience targeting.
- Build strong relationships with
- functional teams. - Present findings and recommendations to stakeholders effectively.
Collaboration and Communication:
- Work closely with marketing, product, and IT teams to integrate analytics into
- making processes. - Translate data insights for
- technical stakeholders.
Tool Implementation and Optimization:
- Oversee implementation and configuration of analytics tools.
- Continuously optimize tools and processes for efficiency and accuracy.
Key Performance Indicators:
- Demonstrate measurable impact on consumer engagement, revenue, and experience.
- Drive efficiencies in products and development processes.
- Use qualitative and quantitative insights to optimize products.
Qualifications:
- Over 9 years of analytics experience in agency or advertiser settings.
- Proficiency in analytics tools such as Google Analytics 4, Firebase, and Google Tag Manager.
- Strong skills in Power BI and AB testing tools.
- Analytical mindset with a grasp of technical and business issues.
- Excellent communication and teamwork abilities.
- Fluency in English required.
Perks:
- Employment contract with remote work flexibility.
- Private medical care and additional social benefits.
- Opportunities for international experience and professional growth.
- Comfortable working environment that values your dedication.
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